Monday, 27 April 2015

Business Cards

Business cards are a common thing used by illustrators, and other people who provide a service.
The business card acts as a platform for consumers to contact, and deal with business.
Business cards are small cards, containing information that a client uses to establish communications with, in this case an illustrator, however they span a large range of jobs and services.

https://d3ui957tjb5bqd.cloudfront.net/images/screenshots/products/2/22/22294/social-business-card-o.jpg?1371176953 < image reference at this link.
A business card usually consists of a few essential components, which contain most importantly the following.
  • Name
  • Email Adress
  • Phone Number
  • Sometimes the address of the business/studio if one has one available.
  • Brief explanation of their area of expertise.
  • Company name if one has been applied.

It would be very helpful to my practise to create some business cards, primarily in preparation for the selling of items at the London market.
I have been thinking of a few different ways in which I can make my own business cards, ranging from self assembled, to professionally produced.

https://m1.behance.net/rendition/modules/5223861/disp/921503de25430604fd36f60a49aaa744.jpg < image reference at this link.
Each route has its own amount of advantages and disadvantages, and I will display the pros and cons of each route below.

Self-Assembled:

Pros:
  • Cheap to produce
  • Full design/creative freedom
  • Wider range of materials.
Cons:
  • Might look a bit unprofessional if cards are poorly made.
  • Will take a while to create, compared to professional assembly.
  • Need to find a method of printing myself.

Professionally Produced:

Pros:
  • Easy process
  • Looks great
  • Professionally printed
Cons:
  • Cost needs to be considered.
  • Takes time for delivery, and it might cost extra for this.
I think looking at the pros and cons of each route, I have a feeling that going down the route of having business cards made by a company may be the best for my practise.

http://www.vistaprint.co.uk/studio.aspx?pf_id=B71&page=1&alt_doc_id=NPCXL-B3A68-8K7&rd=1 < image reference at this link.
I used a service called vista print to produce 250 business cards, which cost £4.99. I thought this was a great price.












Thomas.

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